Info For Institutions
Many bankers and brokers are unsure what "Sundry Assets" are. Those who know, tend to think of Sundry Assets at best as a nuisance — and at worst as a toxic waste to be avoided at all costs.
This booklet suggests Sundry Assets should be looked at in a different light. Sundry Assets are (generally speaking) ownership interests in small businesses, so they should be important to any bank or brokerage firm targeting small business owners.
In this booklet you will learn how institutions use Sundry Assets to:
- grow their asset management and custody fees;
- cut their marketing expenses;
- slash their customer acquisition costs; and
- increase their cross-selling opportunities.