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Successfully managing your clients’ HTVAs is easy if you follow two simple rules:
Rule 1 . Refuse to accept custody of a HTVA until the client supplies recent documentation from a HTVA’s issuer (e.g. a copy of its tax return, K-1, correspondence or similar) to insure the institution or its vendor can identify the issuer – the critical first step in fair market valuing the HTVA.
Rule 2 . Charge clients for your time, effort and risk you assume for holding their HTVAs by applying the same asset management fees the institution charges to hold client stocks, mutual funds etc.
Trust institutions following these two rules manage HTVAs well and enjoy strong client loyalty, robust profits and dramatic cross-selling opportunities. Trust institutions that do not have a reputational risk time bomb ticking away which they ignore at their peril.
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